Expertise

Branding

Memorable, unique and strong brand identities that stands out from competitors and align with the business purpose.

Digital Presence

Digital strategy involves the platforms on which the message will be spread in order to reach the target audience and fulfill their needs.

Ad strategy

Effective advertising campaigns requires to understand the customers' segments and deploy through the right channels a compelling communication.

Content

Content is crucial to attract, engage, and retain an audience by providing value. It improves brand reputation, boosts search engine rankings, and increases conversion rates.

Skills

Data Analysis

Competency in analyzing usage data and metrics to inform product decisions and measure success against KPIs.

Vision and Strategy

Ability to set clear goals and define the vision and strategy for a product to fulfill customer needs and business objectives.

Market Research

Expert in conducting market research to understand customer needs, market trends, and the competitive landscape in order to define the strategy.

Project Management

Trouble-shooter is my nickname. Skills in managing timelines, resources, and stakeholders to ensure product development stays on track.

Product

Leveraging my extensive expertise in spearheading digital bussiness initiatives, I’ve consistently surpassed business objectives by delivering innovative digital products that not only meet but exceed stakeholder expectations. My leadership role encompasses the entire project lifecycle—from conception to deployment.

  • User-Centric Design
  • Design Leadership
  • Design Thinking and Methodologies
  • Project Management
  • Lean product management
  • UI/UX Design
  • Design Systems and Style Guides
  • Data-Driven Design
  • Collaboration and Communication

E-commerce

As an E-commerce Manager I am focused on driving revenue growth, enhance the customer experience, and achieve business objectives, always looking for scalable solutions.

  • E-commerce Strategy
  • Cross-functional Leadership
  • Market Knowledge Latam / EMEA
  • Online Merchandising and UX
  • Technology and Platform Management
  • SaaS Marketplace for B2B & B2C
  • Vendor and Stakeholder Management
  • Digital Marketing and Customer Acquisition
  • Data Analysis and Performance Measurement
  • Team Management and Development
  • Risk Management and Compliance

Advertising

As a Digital Marketing Lead I have a comprehensive set of skills and experiences necessary for driving the company’s marketing strategy, brand awareness, and customer acquisition. Always overseeing the performance status, budget and ads optimization to gain the best results.

  • Brand Strategy
  • Market Research & Competitive Analysis
  • Paid Ads Across SM platforms
  • Ads Management
  • Performance Reports
  • SEO campaigns
  • Blog Management

Content

As Digital Content Expert I hold a range of skills and experiences that allow me to execute compelling online content and driving customer engagement. 

  • Content Strategy and Planning
  • Copywriting and Editing
  • Visual Content Creation
  • Search Engine Optimization (SEO)
  • Project Management
  • Cross-funtional collaboration
  • User Experience (UX)
  • Content Management Systems (CMS) and Tools
  • Data Analysis and Performance Measurement
  • Multichannel Content Distribution