Projects, from first idea to shipped product
A closer look at how strategy turns into something real. Each project below started as a business problem and ended with a brand, a product, or a campaign built to solve it.
Viridis
An app built to fight greenwashing, scoring products on their environmental impact so people could compare and choose better. I worked across the business model, design, and marketing strategy, plus commercial proposals and testing.
Branding Strategy · Corporate Design · Commercial Strategy · Product Management & Design · Web Development · Advertising
Recognized as a top Climate Tech startup by World Mobile Congress, DKV Seguros, Barcelona Activa, and Founder Institute, among others.
People First
An engagement platform that rewards employees for taking part in social and environmental actions, on top of their regular pay and benefits.
Branding Strategy · Corporate Design · Product Design · Web Development · Advertising
Mutu
A secondhand luxury fashion marketplace, built as a white-label model other companies could run under their own brand.
Branding Strategy · Product Design · Web Development · Advertising · Digital Content · Emailing
Awarded Best Innovative Idea by ESIC University, 2021.
Reloved
A secondhand furniture marketplace, built from branding through to the shopping experience.
Branding Strategy · Corporate Design · Commercial Strategy · Product Management & Design · Web Development · Digital Content
Crea tu Empresa 2021, ESIC Business & Digital Marketing.
Focus
A website for a photographer, built to let the work speak first.
Branding Strategy · Web Design & Development · Digital Content
Bikinis Piñakai
Swimwear made in Spain, with a web presence built to match the design.
Web Design & Development
FRI
A platform connecting people to data-science upskilling opportunities, aimed at closing real employment gaps.
Branding Strategy · Corporate Design · Commercial Strategy · Product Management & Design · Web Development · Digital Content
Kuwo
A last-mile delivery app built during the Demium incubator, using predictive models to improve workload accuracy and offer more sustainable delivery options.
Commercial Strategy · Product Management & Design · Web Development
Winner of the Demium Hackathon.
View prototype →
Weflowslow
A digital platform for sustainable fashion and lifestyle content. I grew it to 1,000 monthly visits within six months.
Web Design & Development · Content & Writing
Casa Market
A zero-waste store for organic products and natural cosmetics, built and run end to end: web design, business strategy, and marketing.
Web Design & Development · Business & Marketing Strategy
Visit site →Why work with me?
I combine a strategist's thinking with a doer's hands: diagnosing problems fast, building the solution, and pushing the metrics that actually matter to your business.
Let's talk →