Projects
See how strategic thinking translates into revenue. My work bridges the gap between data and creativity, turning global brand visions into locally resonant campaigns, with a lasting brand value through a fusion of storytelling and performance marketing.
01
Viridis
An app to avoid green washing and improve the branding of sustainable companies. It calculated the environmental impact of the products based on several metrics in order to give a porcentage and compare it with the ranking of other products. For this project I created was involved in almost everything but specfically focused on the business model, design, and marketing strategy, commercial proposals, testings, etc.
Branding Strategy, Corporate Design, Commercial Strategy, Product Management and Design, Web development, Advertising.
Company awarded and supported as the Best Climate Tech Startup by several organizations: World Mobile Congress, DKV Seguros, Barcelona Activa, Cámara de Comercio, Founder Institute. Featured in: MWB, TecnoNews, StartUpBase, among others. Team: Cindy Moncada as CEO and Andrea Amenta CTO.
02
People First
An Engagement Platform to enable employees to participate in positive actions for their well-being. The platform offers attractive benefits, in addition to financial remuneration and exclusive benefits, in exchange for their participation in social and environmental activities.
Branding Strategy, Corporate Design, Product Design, Web development, Advertising.
Team: Mayte Oqueondo as Chief of Community and Elea Medina Chief of HR.
03
Mutu
Mutu is a second-hand e-commerce marketplace focused in Luxury fashion that functions as a white label business model for companies.
Branding Strategy, Product Design, Web development, Advertising, Digital Content, Emailing.
Awards:
Project Awarded by ESIC University as the Best Innovative Idea in 2021.



04
Reloved
Second-hand Furniture marketplace
Branding Strategy, Corporate Design, Commercial Strategy, Product Management and Design, Web development, Digital Content.
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Awards
Crea tu Empresa 2021 ESIC Business & Digital Marketing
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05
Focus
Photographer Website
Branding Strategy, Web Design & Development, Digital Content.
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06
Bikinis Piñakai
Bikinis and swuimsuits with unique design. Made in Spain.
Web design and development.
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07
FRI
Upskilling opportunities to fulfil employment gaps through data-scienceÂ
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Branding Strategy, Corporate Design, Commercial Strategy, Product Management and Design, Web development, Digital Content.
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Team: Cindy Moncada.
08
Kuwo
Last-mile Delivery app based on AI.
It was a project developed in the Demium Incubator focused on enhancing efficiency, accuracy, and customer satisfaction. Proposed predicitive models for workload accuracy and offered Sustainable solutions for companies.
Commercial Strategy, Product Management and Design, Web development.
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Awards
Winner of Demium Hackathon
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09
Weflowslow
Digital Platform for sustainable fashion and lifestyle content
I have nurtured blogs and I reached 1,000 visits monthly in 6 months.
Web Design & Web development, Content and Writer.
09
The casa market
E-commerce for ecologic products focused on Personal care and Home categories.
Founder of a Marketplace for sustainable products.
End-to-end ownership. Web Design & Web development, Business and Marketing Strategy.
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